Another O

Being involved in the media ourselves, we fully understand the need for publications and media outlets to occasionally update their look from time to time. Just in the past few days, we've noticed that our very own Oregon Public Broadcasting has begun to sport a new logo, which is now appearing on the OPB website and in the tiny lower-righthand corner of its broadcasts.

In our opinion, what once was stylish and elegant has given way to a something that at best can only be described as bland and ordinary. [The version rendered as a white-over on-air "button," mentioned above, is especially dull and painful to look at.] We're guessing -- and hoping -- that OPB did not blow more than, say, $35 on this ill-considered redesign.

Come to think of it, WWP knows more than a few starving graphic artists out there who would have done as much or more in exchange simply for the Placido Domingo CD and special-offer OPB T-shirt and mug.

Mel, give us a call!

Comments

[adams]

I agree. the old logo has an elegance and the new one looks like it came on the front of a bulldozer.

[Worldwide Pablo]

As the nephews say, "Major Dud-O-Rama."

[Lelo]

I think the new logo is a huge improvement. The previous one had extremely awkward space among the circular swoop and the letters, causing it to feel crowded, unbalanced, and unprofessional. The new logo is much more open and modern, easy to identify from a distance, and will hold up better to sizing.

But that's just a graphic designer speaking. ;)

[Lin]

Slow news week, eh?

[Jim]

The old version seemed like a design from 1988; the new one is fresh and speaks of today. Of course the value of any logo is not how much you like it, but the extent that it instantly tells you who and what it represents. It's hard to imagine the new version not accomplishing that well. Also, I think it's important today to include some green, and the new version does that. Good work.